Before we list, it makes the process a lot smoother if we have at least 3 years of financial statements prepared (If possible), and the lease (If leasehold). Buyers are going to want to understand if the business is making money, and if they can justify the asking price. An exception to this would be if the buyer is going to change the use of the business, then they may only care about feature of the business and the lease.
After getting the important financial documents prepared, we can look at comparables and/or we can create a price breakdown estimate of your business to determine our asking price. Often, buyers will request a price breakdown to understand how much the: Equipment, leasehold improvements, franchise and/or trade name, inventory, and anything else included in the sale is worth before submitting an offer. This is especially important if the buyer needs to get a loan to purchase the business.
Once we have everything, or most of what we need to get buyers to submit an offer; if I or one of my associates do not already have a buyer for your business, we will advertise it on the market (MLS, CPIX etc.).